Tuesday, 25 November 2014

The Mouse Charmers by Anuradha Goyal: a review

Being a student of commerce and understanding the nitty-gritties of it, Anuradha Goyal’s business genre book surely helped me a lot in understanding the market and its conditions. The cover particularly attracted me to the most. The Mouse Charmers, digital pioneers of India- the title along with the tagline surely adds to the magnetism the book has. The blurb, however garnered more interest from me than the cover.

According to the blurb- The advent of internet has been a significant game changer of our generation. Mouse charmers are a new breed of entrepreneurs in emerging India powered by the internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital pioneers like Flipkart, Zomato, MakeMyTrip, ImagesBazaar, ImdiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, the mouse charmers is an essential guide for aspiring entrepreneurs.

For the beginning I thought it to be another normal business genre book giving only basic views on topics but what I liked about this one is that the authoress has tried her best to go deep under every site, every topic and give her readers a wonderful insight on a particular topic. Commerce-Content-Connectors are the three tiers of every online site and the authoress has very cleverly divided them and given a few subcategories or rather detailed examples under each one of them.

Coming to commerce, the authoress has wonderfully explained to her readers the very concept of e-commerce, giving examples of Flipkart, MakeMyTrip, BigBasket and CaratLane which usually are the top most sites of e-commerce in India and more. The authoress has gone to give a detailed analysis of every site along with sub-categories and new add-on features of all of them which actually act as an eye-opener.

For content, the authoress chose Zomato, Games2win, ImagesBazaar and Chai with Lakshmi. These are the sites we normally visit whenever we need to garner knowledge about something. Zomato for food, Games2Win for games, ImagesBazaar for images and the last for wonderful and inspirational webisodes (web episodes). The details of when they were created, keeping what in mind, what happened after that and everything is given in a very organized way.

Last, but not the least for Connectors; the authoress has chosen Shaadi, Rang De, CommonFloor, IndiBlogger which are mostly connecting sites for likeminded people of different sets of people. While Shaadi talks about matrimonial sites, IndiBlogger is mostly a hub of bloggers from across the globe. All the details given in them are mainly the reason the book is a wonder of its own.

Given all the plus points about the book, I would’ve liked it even more if a few more sites have been provided in them. This book is also written in a very wonderful language and I will suggest this book for research purposes. The illustrations given in the book makes it easy for every reader to make out what the authoress is trying to say and that adds to the credibility of the book! For me, it is 4.5 out of 5. Waiting to read more from the authoress!

PS- The book is a review copy from IndiBlogger!

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